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The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition
Stern, Barbara B., Zinkhan, George M., Holbrook, Morris B.Volume:
31
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2002.10673673
Date:
October, 2002
File:
PDF, 2.33 MB
english, 2002