Using Mystery Shopping to Compare the Service Quality of...

Services Marketing Quarterly 2009 / 12 Vol. 31; Iss. 1

Using Mystery Shopping to Compare the Service Quality of Banks in Turkey

Pinar, Musa, Eser, Zeliha, Strasser, Sandy
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Volume:
31
Language:
english
Journal:
Services Marketing Quarterly
DOI:
10.1080/15332960903408369
Date:
December, 2009
File:
PDF, 1.10 MB
english, 2009
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