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Volume 31; Issue 1
Main
Services Marketing Quarterly
Volume 31; Issue 1
Services Marketing Quarterly
Volume 31; Issue 1
1
Physicians' Adoption of Pharmaceutical E-Detailing: Application of Rogers' Innovation-Diffusion Model
Alkhateeb, Fadi M.
,
Khanfar, Nile M.
,
Loudon, David
Journal:
Services Marketing Quarterly
Year:
2009
Language:
english
File:
PDF, 222 KB
Your tags:
english, 2009
2
Segmenting Demand for Long-Term Care Insurance Among Mature Consumers
Moschis, George P.
,
Weaver, S. Todd
Journal:
Services Marketing Quarterly
Year:
2009
Language:
english
File:
PDF, 91 KB
Your tags:
english, 2009
3
Using Mystery Shopping to Compare the Service Quality of Banks in Turkey
Pinar, Musa
,
Eser, Zeliha
,
Strasser, Sandy
Journal:
Services Marketing Quarterly
Year:
2009
Language:
english
File:
PDF, 1.10 MB
Your tags:
english, 2009
4
An Assessment of the Marketing Strategy for Mobile Services of Ethiopian Telecommunication Corporation
Temesgen, Zelalem
,
Negi, Rakshit
,
Ketema, Eyob
Journal:
Services Marketing Quarterly
Year:
2009
Language:
english
File:
PDF, 131 KB
Your tags:
english, 2009
5
An Investigation of the Role of Job Resources in Mitigating Customer-Related Social Stressors and Emotional Exhaustion
Karatepe, Osman M.
,
Yorganci, Ilkay
,
Haktanir, Mine
Journal:
Services Marketing Quarterly
Year:
2009
Language:
english
File:
PDF, 194 KB
Your tags:
english, 2009
6
Consumer Perceptions of Service Innovativeness and Personal Control
Zolfagharian, Mohammad Ali
,
Paswan, Audhesh
Journal:
Services Marketing Quarterly
Year:
2009
Language:
english
File:
PDF, 789 KB
Your tags:
english, 2009
7
An Exploratory Study of Foreigners' Perceptions of Encounters With Local Authorities and Service Providers in France and Sweden
Hultén, Peter
Journal:
Services Marketing Quarterly
Year:
2009
Language:
english
File:
PDF, 192 KB
Your tags:
english, 2009
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