How Product Trial Alters The Effects of Model...

How Product Trial Alters The Effects of Model Attractiveness

Micu, Camelia C., Coulter, Robin A., Price, Linda L.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
38
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367380205
Date:
July, 2009
File:
PDF, 267 KB
english, 2009
Conversion to is in progress
Conversion to is failed