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The Impact of Consumers’ Need for Uniqueness and Nationality on Generation Y's Retail Patronage Behaviors: Investigating American and Taiwanese Consumers
Rajamma, Rajasree K., Pelton, Lou E., Hsu, Maxwell K., Knight, Dee K.Volume:
23
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2010.521112
Date:
November, 2010
File:
PDF, 328 KB
english, 2010