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DIMENSIONAL RELATIONSHIPS OF RECALL AND RECOGNITION MEASURES WITH SELECTED COGNITIVE AND AFFECTIVE ASPECTS OF PRINT ADS
Leigh, James H., Zinkhan, George M., Swaminathan, VanithaVolume:
35
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367350107
Date:
April, 2006
File:
PDF, 170 KB
english, 2006