International Advertising || Testing the Cross-National...

International Advertising || Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures

J. Craig Andrews, Srinivas Durvasula and Richard G. Netemeyer
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Volume:
23
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188916
Date:
March, 1994
File:
PDF, 1.37 MB
english, 1994
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