Why Celebrity Sells: A Dual Entertainment Path Model of...

Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement

Hung, Kineta
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Volume:
43
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2013.838720
Date:
April, 2014
File:
PDF, 166 KB
english, 2014
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