Generation Y values and lifestyle segments

Journal of Consumer Marketing 2013 / 10 Vol. 30; Iss. 7

Generation Y values and lifestyle segments

B. Valentine, Dawn, L. Powers, Thomas
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Volume:
30
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/jcm-07-2013-0650
Date:
October, 2013
File:
PDF, 262 KB
english, 2013
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