An examination on multiple celebrity endorsers in...

Journal of Product & Brand Management 2002 / 02 Vol. 11; Iss. 1

An examination on multiple celebrity endorsers in advertising

Hsu, Chung‐kue, McDonald, Daniella
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Volume:
11
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420210419522
Date:
February, 2002
File:
PDF, 211 KB
english, 2002
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