Effects of Comparative Advertising in High-and Low-Cognitive Elaboration Conditions
Chow, Cheris W. C., Luk, Chung-LeungVolume:
35
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2006.10639229
Date:
May, 2006
File:
PDF, 1.15 MB
english, 2006