Does it Matter If it Smells? Olfactory Stimuli as...

Journal of Advertising 1998 / 12 Vol. 27; Iss. 4

Does it Matter If it Smells? Olfactory Stimuli as Advertising Executional Cues

Ellen, Pam Scholder, Bone, Paula Fitzgerald
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Volume:
27
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1998.10673567
Date:
December, 1998
File:
PDF, 1.70 MB
english, 1998
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