"Brought to you by Brand A and Brand B"...

"Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored Events

Ruth, Julie A., Simonin, Bernard L.
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Volume:
32
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2003.10639139
Date:
October, 2003
File:
PDF, 215 KB
english, 2003
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