"Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored Events
Ruth, Julie A., Simonin, Bernard L.Volume:
32
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2003.10639139
Date:
October, 2003
File:
PDF, 215 KB
english, 2003