Vertical Marketing Systems for Complex Products: A Triadic Perspective
Wuyts, Stefan, Stremersch, Stefan, Van den Bulte, Christophe, Franses, Philip HansVolume:
41
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.41.4.479.47015
Date:
November, 2004
File:
PDF, 87 KB
english, 2004