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Volume 41; Issue 4

Journal of Marketing Research

Volume 41; Issue 4

1

Vertical Marketing Systems for Complex Products: A Triadic Perspective

Wuyts, Stefan, Stremersch, Stefan, Van den Bulte, Christophe, Franses, Philip Hans

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 87 KB

english, 2004

2

Response Modeling with Nonrandom Marketing-Mix Variables

Manchanda, Puneet, Rossi, Peter E., Chintagunta, Pradeep K.

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 268 KB

english, 2004

3

Linking Customer Management Effort to Customer Profitability in Business Markets

Bowman, Douglas, Narayandas, Das

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 208 KB

english, 2004

4

Analyzing Brand Competition Across Subcategories

Wedel, Michel, Zhang, Jie

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 111 KB

english, 2004

5

To Buy or Not to Buy: Response Mode Effects on Consumer Choice

Dhar, Ravi, Nowlis, Stephen M.

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 79 KB

english, 2004

6

A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles

Eric T. Bradlow, Ye Hu and Teck-Hua Ho

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 2.82 MB

english, 2004

7

Qualitative Market Research: Principle and Practiceby Gill Ereaut; Mike Imms; Martin Callingham

Review by: Linda Price

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 760 KB

english, 2004

8

Coordinating Price Reductions and Coupon Events

Eric T. Anderson and Inseong Song

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 2.42 MB

english, 2004

9

Incidental Prices and Their Effect on Willingness to Pay

Nunes, Joseph C., Boatwright, Peter

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 90 KB

english, 2004

10

Sticky Priors: The Perseverance of Identity Effects on Judgment

Lisa E. Bolton and Americus Reed II

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 3.15 MB

english, 2004

11

Comments on Conjoint Analysis with Partial Profiles

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 434 KB

english, 2004

12

Response Modeling with Nonrandom Marketing-Mix Variables

Puneet Manchanda, Peter E. Rossi and Pradeep K. Chintagunta

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 2.64 MB

english, 2004

13

Sticky Priors: The Perseverance of Identity Effects on Judgment

Bolton, Lisa E., Reed, Americus

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 115 KB

english, 2004

14

Vertical Marketing Systems for Complex Products: A Triadic Perspective

Stefan Wuyts, Stefan Stremersch, Christophe Van Den Bulte and Philip Hans Franses

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 1.89 MB

english, 2004

15

Design and Modeling in Conjoint Analysis with Partial Profiles

Rubin, Donald B.

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 34 KB

english, 2004

16

Design and Modeling in Conjoint Analysis with Partial Profiles

Donald B. Rubin

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 415 KB

english, 2004

17

Analyzing Brand Competition across Subcategories

Michel Wedel and Jie Zhang

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 2.07 MB

english, 2004

18

Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis

Eric T. Bradlow, Ye Hu and Teck-Hua Ho

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 1.16 MB

english, 2004

19

Coordinating Price Reductions and Coupon Events

Anderson, Eric T., Song, Inseong

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 276 KB

english, 2004

20

Linking Customer Management Effort to Customer Profitability in Business Markets

Douglas Bowman and Das Narayandas

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 3.28 MB

english, 2004

21

Editorial Board and Journal Information

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 49 KB

english, 2004

22

Front Matter

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 1.67 MB

english, 2004

23

Back Matter

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 1.16 MB

english, 2004

24

Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis

Bradlow, Eric T., Hu, Ye, Ho, Teck-Hua

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 199 KB

english, 2004

25

Comments on Conjoint Analysis with Partial Profiles

Rao, Vithala R.

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 33 KB

english, 2004

26

When Absence Begets Inference in Conjoint Analysis

Alba, Joseph W., Cooke, Alan D. J.

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 61 KB

english, 2004

27

New Books in Review

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 49 KB

english, 2004

28

Annotated Subject Index and Author/Title Index Vol. XLI, 2004

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 89 KB

english, 2004

29

A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles

Bradlow, Eric T., Hu, Ye, Ho, Teck-Hua

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 252 KB

english, 2004

30

Incidental Prices and Their Effect on Willingness to Pay

Joseph C. Nunes and Peter Boatwright

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 2.63 MB

english, 2004