Elements of Standardization, Firm Performance and Selected...

Journal of Global Marketing 2003 / 01 Vol. 16; Iss. 1-2

Elements of Standardization, Firm Performance and Selected Marketing Variables

Waheeduzzaman, A. N. M., Dube, Leon F.
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Volume:
16
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1300/J042v16n01_08
Date:
January, 2003
File:
PDF, 652 KB
english, 2003
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