Fundraising September 15, 2024 – October 1, 2024 About fundraising

Get in the Game: The Effects of Game-Product Congruity and...

Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players’ Processing of Brands Embedded in Advergames

Peters, Sara, Leshner, Glenn
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
42
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2013.774584
Date:
April, 2013
File:
PDF, 313 KB
english, 2013
Conversion to is in progress
Conversion to is failed