Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players’ Processing of Brands Embedded in Advergames
Peters, Sara, Leshner, GlennVolume:
42
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2013.774584
Date:
April, 2013
File:
PDF, 313 KB
english, 2013