A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience
Singh, Mandeep, Balasubramanian, Siva K., Chakraborty, GoutamVolume:
29
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2000.10673624
Date:
December, 2000
File:
PDF, 2.74 MB
english, 2000