The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity
Petty, Ross D., D'Rozario, DenverVolume:
38
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367380403
Date:
December, 2009
File:
PDF, 149 KB
english, 2009