AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS...

Journal of Advertising 2003 / 12 Vol. 32; Iss. 4

AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS AND DIFFERENTIAL ADVERTISING RESPONSE

Dimofte, Claudiu V., Forehand, Mark R., Deshpandé, Rohit
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Volume:
32
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2003.10639142
Date:
December, 2003
File:
PDF, 182 KB
english, 2003
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