Children’s perception of their influence over purchases:...

Journal of Consumer Marketing 2003 / 02 Vol. 20; Iss. 1

Children’s perception of their influence over purchases: the role of parental communication patterns

Caruana, Albert, Vassallo, Rosella
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Volume:
20
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760310456955
Date:
February, 2003
File:
PDF, 291 KB
english, 2003
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