Psychological Implications of Customer Participation in...

Journal of Marketing 2003 / 01 Vol. 67; Iss. 1

Psychological Implications of Customer Participation in Co-Production

Bendapudi, Neeli, Leone, Robert P.
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Volume:
67
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.67.1.14.18592
Date:
January, 2003
File:
PDF, 114 KB
english, 2003
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