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Volume 67; Issue 1

Main
Journal of Marketing
Volume 67; Issue 1

Journal of Marketing

Volume 67; Issue 1

1

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance

Vorhies, Douglas W., Morgan, Neil A.

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 171 KB

english, 2003

2

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

Reinartz, Werner J., Kumar, V.

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 184 KB

english, 2003

3

The Integrated Networks Model: Explaining Resource Allocations in Network Markets

Judy K. Frels, Tasadduq Shervani and Rajendra K. Srivastava

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 3.46 MB

english, 2003

4

Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling

James G. Maxham III and Richard G. Netemeyer

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 3.68 MB

english, 2003

5

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance

Douglas W. Vorhies and Neil A. Morgan

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 3.27 MB

english, 2003

6

Psychological Implications of Customer Participation in Co-Production

Bendapudi, Neeli, Leone, Robert P.

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 114 KB

english, 2003

7

Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers’ Evaluations of Complaint Handling

Maxham, James G., Netemeyer, Richard G.

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 149 KB

english, 2003

8

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

Balachander, Subramanian, Ghose, Sanjoy

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 101 KB

english, 2003

9

Trading Off Between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis

Mizik, Natalie, Jacobson, Robert

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 174 KB

english, 2003

10

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

Subramanian Balachander and Sanjoy Ghose

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 2.19 MB

english, 2003

11

The Integrated Networks Model: Explaining Resource Allocations in Network Markets

Frels, Judy K., Shervani, Tasadduq, Srivastava, Rajendra K.

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 143 KB

english, 2003

12

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

Werner J. Reinartz and V. Kumar

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 4.61 MB

english, 2003

13

Marketing Literature Review

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 3.15 MB

english, 2003

14

Psychological Implications of Customer Participation in Co-Production

Neeli Bendapudi and Robert P. Leone

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 2.77 MB

english, 2003

15

Front Matter

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 1.04 MB

english, 2003

16

How to Be Less Persuaded or More Persuasive: Review of "Age of Propaganda: The Everyday Use and Abuse of Persuasion"

Review by: Terry Clark and J. Scott Armstrong

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 381 KB

english, 2003

17

Back Matter

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 958 KB

english, 2003

18

Marketing Literature Review

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 135 KB

english, 2003

19

Editorial Board and Journal Information

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 35 KB

english, 2003

20

Book Reviews

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 53 KB

english, 2003

21

From the Editor

Bolton, Ruth N.

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 44 KB

english, 2003