On the Use of Time Expressions in Promoting Product...

On the Use of Time Expressions in Promoting Product Benefits--The Metaphoric and the Literal

Spears, Nancy
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Volume:
32
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2003.10639131
Date:
June, 2003
File:
PDF, 222 KB
english, 2003
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