![](/img/cover-not-exists.png)
The Standardisation Debate in International Marketing
Whitelock, Jeryl, Pimblett, CaroleVolume:
10
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1300/j042v10n03_04
Date:
January, 1997
File:
PDF, 1.17 MB
english, 1997