Estimating Confidence Bounds for Advertising Effect...

Journal of Advertising 2006 / 05 Vol. 35; Iss. 2

Estimating Confidence Bounds for Advertising Effect Duration Intervals

Franses, Philip Hans, Vroomen, Bjørn
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Volume:
35
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2006.10639234
Date:
May, 2006
File:
PDF, 994 KB
english, 2006
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