Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
Lauga, Dominique Olié, Ofek, ElieVolume:
30
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1110.0652
Date:
September, 2011
File:
PDF, 434 KB
english, 2011