Matching products with endorsers: attractiveness versus...

Journal of Consumer Marketing 1998 / 12 Vol. 15; Iss. 6

Matching products with endorsers: attractiveness versus expertise

Till, Brian D., Busler, Michael
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
15
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363769810241445
Date:
December, 1998
File:
PDF, 247 KB
english, 1998
Conversion to is in progress
Conversion to is failed