A Marketing Oriented Perspective of Standardized Global...

Journal of Global Marketing 1994 / 02 Vol. 7; Iss. 2

A Marketing Oriented Perspective of Standardized Global Marketing

Barker, A. Tansu
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Volume:
7
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1300/j042v07n02_08
Date:
February, 1994
File:
PDF, 314 KB
english, 1994
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