The Effect of Pictures on Vividness of OTC Medication...

The Effect of Pictures on Vividness of OTC Medication Packages

Sansgiry, Sujit S., Cady, Paul S., Sansgiry, Shubhada
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Volume:
15
Language:
english
Journal:
Health Marketing Quarterly
DOI:
10.1300/J026v15n02_06
Date:
April, 1998
File:
PDF, 305 KB
english, 1998
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