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Volume 15; Issue 2
Main
Health Marketing Quarterly
Volume 15; Issue 2
Health Marketing Quarterly
Volume 15; Issue 2
1
Marketing to Older Patients
Brand, Richard R.
,
Cronin, J. Joseph
,
Routledge, Jeffrey B.
Journal:
Health Marketing Quarterly
Year:
1998
Language:
english
File:
PDF, 1.00 MB
Your tags:
english, 1998
2
Impact of Health Care Reform on the Business and Practice of Ophthalmology
Chawla, Sudhir K.
,
Smith, Mary F.
,
Lange, Douglas J.
Journal:
Health Marketing Quarterly
Year:
1998
Language:
english
File:
PDF, 577 KB
Your tags:
english, 1998
3
Transcending Functional Boundaries
Rapert, Molly Inhofe
,
Babakus, Emin
,
Olson, Jeanne
Journal:
Health Marketing Quarterly
Year:
1998
Language:
english
File:
PDF, 503 KB
Your tags:
english, 1998
4
Identifying Service Quality Strengths and Weaknesses Using SERVQUAL
Kaldenberg, Dennis
,
Becker, Boris W.
,
Browne, Beverly A.
,
Browne, William G.
Journal:
Health Marketing Quarterly
Year:
1998
Language:
english
File:
PDF, 546 KB
Your tags:
english, 1998
5
The Effect of Pictures on Vividness of OTC Medication Packages
Sansgiry, Sujit S.
,
Cady, Paul S.
,
Sansgiry, Shubhada
Journal:
Health Marketing Quarterly
Year:
1998
Language:
english
File:
PDF, 305 KB
Your tags:
english, 1998
6
Merchandising Dental Care Products Through Dental Practitioners
Arora, Raj
Journal:
Health Marketing Quarterly
Year:
1998
Language:
english
File:
PDF, 351 KB
Your tags:
english, 1998
7
Providing Incentives to Control Health Care Costs and Remain Competitive in the Marketplace
Tootelian, Dennis H.
,
Royer, Jerry
,
Johnson, Robert C.
Journal:
Health Marketing Quarterly
Year:
1998
Language:
english
File:
PDF, 428 KB
Your tags:
english, 1998
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