Examining the Longevity of New Agency Accounts: A...

Journal of Advertising 1999 / 12 Vol. 28; Iss. 4

Examining the Longevity of New Agency Accounts: A Comparative Study of U.S. and U.K. Advertising Experiences

Davies, Mark, Prince, Mel
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Volume:
28
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1999.10673597
Date:
December, 1999
File:
PDF, 2.23 MB
english, 1999
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