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Structural or Cultural: An Exploration into Influences on Consumers' Shopping Behavior of Country Specific Factors versus Retailing Formats
Nicholls, J. A. F., Li, Fuan, Kranendonk, Carl J., Mandakovic, TomislavVolume:
16
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1300/J042v16n04_06
Date:
July, 2003
File:
PDF, 1.25 MB
english, 2003