How are Children's Attitudes Toward Ads and Brands Affected...

Journal of Advertising 2010 / 04 Vol. 39; Iss. 1

How are Children's Attitudes Toward Ads and Brands Affected by Gender-Related Content in Advertising?

Bakir, Aysen, Palan, Kay M.
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Volume:
39
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367390103
Date:
April, 2010
File:
PDF, 1.07 MB
english, 2010
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