A THEORY-BASED APPROACH FOR IMPROVING DEMAND ARTIFACT...

A THEORY-BASED APPROACH FOR IMPROVING DEMAND ARTIFACT ASSESSMENT IN ADVERTISING EXPERIMENTS

Allen, Chris T.
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Volume:
33
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2004.10639157
Date:
January, 2004
File:
PDF, 207 KB
english, 2004
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