AN ALTERNATE APPROACH TO ASSESSING CROSS-CULTURAL...

Journal of Advertising 2005 / 04 Vol. 34; Iss. 1

AN ALTERNATE APPROACH TO ASSESSING CROSS-CULTURAL MEASUREMENT EQUIVALENCE IN ADVERTISING RESEARCH

Ewing, Michael T., Salzberger, Thomas, Sinkovics, Rudolf R.
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Volume:
34
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2005.10639181
Date:
April, 2005
File:
PDF, 377 KB
english, 2005
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