THE FUNCTION OF FORMAT: Consumer Responses to Six On-line...

Journal of Advertising 2006 / 04 Vol. 35; Iss. 1

THE FUNCTION OF FORMAT: Consumer Responses to Six On-line Advertising Formats

Burns, Kelli S., Lutz, Richard J.
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Volume:
35
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367350104
Date:
April, 2006
File:
PDF, 124 KB
english, 2006
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