Strategic Account Management: Conceptualizing, Integrating,...

Journal of Personal Selling and Sales Management 2012 / 1 Vol. 32; Iss. 1

Strategic Account Management: Conceptualizing, Integrating, and Extending the Domain from Fluid to Dedicated Accounts

Bradford, Kevin D., Challagalla, Goutam N., Hunter, Gary K., Moncrief, William C.
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Volume:
32
Language:
english
Journal:
Journal of Personal Selling and Sales Management
DOI:
10.2753/PSS0885-3134320105
Date:
January, 2012
File:
PDF, 641 KB
english, 2012
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