Humor and Advertising Effectiveness Reexamined

Humor and Advertising Effectiveness Reexamined

Zinkhan, George M., Gelb, Betsy D.
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Volume:
16
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1987.10673063
Date:
March, 1987
File:
PDF, 1.01 MB
english, 1987
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