Antecedents and consequences of relationship intention:...

Industrial Marketing Management 2003 Vol. 32; Iss. 8

Antecedents and consequences of relationship intention: Implications for transaction and relationship marketing

V. Kumar, Timothy R. Bohling, Rajendra N. Ladda
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Volume:
32
Year:
2003
Language:
english
Pages:
10
DOI:
10.1016/j.indmarman.2003.06.007
File:
PDF, 330 KB
english, 2003
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