Relationship marketing and brand involvement of...

Industrial Marketing Management 2005 Vol. 34; Iss. 1

Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast

Poul Houman Andersen
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Volume:
34
Year:
2005
Language:
english
Pages:
13
DOI:
10.1016/j.indmarman.2004.07.002
File:
PDF, 343 KB
english, 2005
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