Experience as a moderator of involvement and satisfaction...

Industrial Marketing Management 2005 Vol. 34; Iss. 1

Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R

Rebekah Bennett, Charmine E.J. Härtel, Janet R. McColl-Kennedy
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Volume:
34
Year:
2005
Language:
english
Pages:
11
DOI:
10.1016/j.indmarman.2004.08.003
File:
PDF, 305 KB
english, 2005
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