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The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures
Kwaku Atuahene-Gima, Haiyang Li, Luigi M. De LucaVolume:
35
Year:
2006
Language:
english
Pages:
14
DOI:
10.1016/j.indmarman.2005.05.017
File:
PDF, 227 KB
english, 2006