The marketing strategy of a project-based firm: The Four Portfolios Framework
Henrikki Tikkanen, Jaakko Kujala, Karlos ArttoVolume:
36
Year:
2007
Language:
english
Pages:
12
DOI:
10.1016/j.indmarman.2006.03.006
File:
PDF, 544 KB
english, 2007