Marketing of competence: Exploring the resource-based...

Industrial Marketing Management 2007 Vol. 36; Iss. 6

Marketing of competence: Exploring the resource-based content of value-for-customers through a case study analysis

Fabrizio Zerbini, Francesca Golfetto, Michael Gibbert
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Volume:
36
Year:
2007
Language:
english
Pages:
15
DOI:
10.1016/j.indmarman.2006.06.005
File:
PDF, 266 KB
english, 2007
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