Strategic thinking and the IMP approach: A comparative...

Industrial Marketing Management 2007 Vol. 36; Iss. 7

Strategic thinking and the IMP approach: A comparative analysis

Enrico Baraldi, Ross Brennan, Debbie Harrison, Annalisa Tunisini, Judy Zolkiewski
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Volume:
36
Year:
2007
Language:
english
Pages:
16
DOI:
10.1016/j.indmarman.2007.05.015
File:
PDF, 279 KB
english, 2007
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