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Marketing's lateral influence strategies and new product team comprehension in high-tech companies: A cross-national investigation
Kwaku Atuahene-Gima, Luigi M. De LucaVolume:
37
Year:
2008
Language:
english
Pages:
13
DOI:
10.1016/j.indmarman.2008.04.010
File:
PDF, 439 KB
english, 2008