Representing BtoB reality in case study research:...

Representing BtoB reality in case study research: Challenges and new opportunities

Stefania Borghini, Antonella Carù, Bernard Cova
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Volume:
39
Year:
2010
Language:
english
Pages:
9
DOI:
10.1016/j.indmarman.2008.05.006
File:
PDF, 327 KB
english, 2010
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