What makes a good case study? A positivist review of...

Industrial Marketing Management 2010 Vol. 39; Iss. 1

What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006

Michael Beverland, Adam Lindgreen
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Volume:
39
Year:
2010
Language:
english
Pages:
8
DOI:
10.1016/j.indmarman.2008.09.005
File:
PDF, 272 KB
english, 2010
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