Integration of third parties within existing dyads: An...

Industrial Marketing Management 2009 Vol. 38; Iss. 8

Integration of third parties within existing dyads: An exploratory study of category management programs (CMPs)

Sandro Castaldo, Fabrizio Zerbini, Monica Grosso
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Volume:
38
Year:
2009
Language:
english
Pages:
14
DOI:
10.1016/j.indmarman.2009.01.002
File:
PDF, 725 KB
english, 2009
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